Remember, your employees’ voice is your employer brand.
So, we’ve come to understand that sometimes, social media content posted by your own talent, whom an ordinary internet user with an organic circle of friends, can have a big impact on your corporate branding.
It is all thanks to the crowdcultures phenomenon of the platform. Social media binds together communities that once were geographically isolated, greatly increasing the pace and intensity of collaboration. Now that these once-remote communities are densely networked, their cultural influence has become more direct and substantial.
It turns out, the netizens have little interest in the content that brands churn out. Very few people want it in their feed. Most view it as clutter—as brand spam. But when it’s their friend, a person they know, ordinary netizen just like them, posting about his/her office, they will give more attention and trust it more.
So, don’t miss the advantages of employee branding for your organization - here’s a quick tips how to kickstart it:
-Define first with your team: What’s the goal to achieve?
Is it to acquire the best talents out there, with less time? Or simply your brand needs more presence in the digital landscape?
-Identify your brand personality
Before appointing or internally-recruiting talents to participate in this program,identify first which characteristics that are closely related to your brand? For example, if you’re a chain of gym, you’d like your most athletic employee to represent your brand.
-Select the touchpoint
Where do you want it to happen - Linkedin for the energetic Millennials, or Tiktok for the enthusiastic Gen Z? Also, prepare the content treatment well, to make sure a consistent message is spread from all your employees who participate.
Social media is a powerful professional networking tool, making it an essential part of employer branding in today’s society. Majority of brands and companies implement it in the hope of gaining new generations of exceptional talent. Just make sure that your employer branding program is measurable so you can polished it to be better from time to time.