CX and UX, both are of course equally important for the survival of your business today. What's the best way to implement both in healthy levels for your business?
CX or Customer Experience is the complete set of interactions a customer has with your company, both offline and online. UX or User Experience is the interaction people have with your product or service as a user.
CX covers several aspects of the customer experience with the company that UX does not. But without good UX, enterprise customer experience management will fail. So you should first design good UX, then CX.
An outstanding Customer Experience strategy invites customers to learn a fun, seamless, and intuitive interaction with your company as a whole. Excellent Customer Experience builds a foundation of loyalty and increases customer acquisition and retention.
But keep in mind, your business can't have great CX Technology without great UX. Thoroughly research your UX concept, how users interact with the company both online and offline, including customer service and other touchpoints, i.e. on websites and mobile apps. For example, how easy is the checkout process when transacting on your website? Do online banking applications make it easier for customers to manage their accounts and money? Optimal UX ensures customers find value when they interact with a company's products or services.
So basically, UX vs CX are equally important for the company's success, especially in maintaining customer loyalty. Although the two metrics serve different functions, they are competitively related and equally important to a company's success. Let's manage your CX and UX strategy better this year, please consult your issues with DEOS Group!
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