Friday, 10 July 2020

Attracting Qualified First-Jobbers with Employer Branding Strategy

Check out the potentials of Employer Branding for your organizations!

Employer Branding here, Employer Branding there. Are you curious about this HR buzzword? Yes, it is said that a good Employer Branding strategy can help you recruit & retain the best talents out there. 

Employer brand describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company's employer brand.

Novy,  Head of HRM Employee Recruitment (Act.) for DEOS Group, shares her experience of implementing the principles at her company. “We have to walk the talk, for example, when a recruiter explains the benefit of working at DEOS for candidates, make sure it suits their experience later when they’re onboarded. Then, a sense of trust to the company will develop, and they stay longer as our employee.” According to her, in the spirit of Employer Branding, recruiters should always be clear and honest. 

For the first step, make sure your Employer Branding strategy is in line with your Company’s Branding. “Yes, there are differences in terms of communication and execution, because the target audience is slightly different from Company Branding. But remember that we started from the same vision & missions.” 

“When implementing the Employer Branding strategy, we as the HR as the frontliners of the campaign. So, don’t forget to build your Employer Strategy based on comprehensive research,” she stated.

The simplest ways of measuring a return on employer branding investment are:

  1. Increased awareness that leads to more applicants, and tracking how these applicants translate to hires
  2. Increased conversion rates of interested applicants after implementing employer branding tactics
  3. Decreases in time to fill in the vacancy
  4. Decreases in in spending for third party recruiter

Therefore, a proper Employer Branding strategy will gain you the best candidates to grow your organization.